https://www.loom.com/share/59b5f258575e495e8fd6fa2cfae95f04?sid=e1e5af63-2a1d-45f9-8773-aa07c97ac7fd

Why This Exists

Most companies have a massive revenue leak they never see coming.

It’s not the funnel. It’s not the close rate. It’s not even the offer.

It’s the show rate.

Every no-show is wasted ad spend, SDR labor, calendar capacity, and cash flow.

What triggered this realization for us? Burned-out closers, rising CPLs, team churn, and a cold hard audit.

We were losing $50,000–$150,000/month in dead pipeline. All because people didn’t show up.

We built this engine because we had to.

Not to follow up harder. Not to send more reminders.

To fix a structural break in the sales machine.

The Economics

• 1,000 leads/month @ 10% no-show delta = 100 leads wasted
• 100 leads x 10% close rate x $5,000 = $50,000 lost revenue/month

That’s $600,000/year down the drain because of a simple, fixable hole.

This SOP plugs it.

The Zombie Funnel Threat

The most dangerous funnel is the one that looks amazing on the surface.